10 Referral Email Sample Templates to Boost Your Business

Are you struggling to get more referrals for your business? Referral marketing can be a powerful tool for growth, but it’s not always easy to get those all-important recommendations from happy customers.

That’s where referral emails come in. By sending a well-crafted message to your existing customers, you can encourage them to refer their friends and family to your business. But how do you create an effective referral email that will get results?

Fortunately, you don’t have to start from scratch. There are plenty of referral email samples available online, which you can use as a starting point for your own message. Whether you need a template for a B2B referral program or a more informal message for a consumer-facing business, you’ll find examples that you can customize and adapt to your needs.

Once you have a good referral email template, you can start experimenting with different subject lines, calls to action, and incentives to see what works best for your business. By testing and refining your approach, you can create a referral program that generates a steady stream of new customers and helps you grow your business.

So if you’re ready to start leveraging the power of referral marketing, check out some of the referral email samples available online. With a little bit of editing and personalization, you could be on your way to building a thriving network of satisfied customers who will help you attract even more business in the future.

The Best Structure for a Referral Email Sample

Referral emails are a powerful tool to grow your business. They allow you to leverage your existing network to reach new potential customers. However, referral emails are only effective if they are well-crafted and structured. In this article, we will explore the best structure for a referral email sample that is both persuasive and compelling.

The first section of your referral email sample should include a catchy subject line. This is the first thing that your recipient will see, and it sets the tone for the rest of the email. The subject line should be engaging, but also clear about the purpose of the email. For example, “Introducing you to a valuable resource” or “A referral that could change your business” are both strong subject lines that grab attention.

The next section of your referral email should be a brief introduction. This should be focused on building rapport with the recipient and establishing your credibility. You want to show that you value your relationship with the recipient and that you are not just sending a generic email. This could include a personal anecdote that relates to the referral or a brief explanation of why you think this referral is relevant to them.

After the introduction, you should provide more detail about the referral itself. This could include information about the company or service you are referring, any benefits or advantages that make them stand out, or any personal experience you have had with them. It is important to be specific and factual in this section, as you want to provide enough context for the recipient to make an informed decision.

Next, you should include a clear call-to-action. This is the point in the email where you tell the recipient what you want them to do next. This could be as simple as asking them to visit the website or schedule a call with the referral. It is important to be direct and clear in this section, as you want to make it as easy as possible for the recipient to take action.

Finally, you should close the email with a brief thank you and a call-to-action. This could include thanking the recipient for their time and consideration, and asking them to let you know if they have any questions or if they plan to follow up with the referral. This helps to solidify the referral and encourage the recipient to take action.

In conclusion, the best structure for a referral email sample is one that is catchy, engaging, and persuasive. By following these guidelines, you can craft a referral email that is both effective and professional.

Referral Emails for Different Reasons

Referral of a Friend for a Job Opening

Dear Hiring Manager,

I am writing to refer my friend, Rachel, for the job opening that your company advertised recently. Rachel has been my friend for over ten years, and I can honestly say that she is one of the most hard-working and dedicated people I know. She is the type of person who puts in 110% effort in everything she does, and I am sure that she will do the same in this role.

Rachel has a Bachelor’s degree in Marketing and has been working in the field for over five years. She has experience in social media marketing, content creation, and email marketing. She is also proficient in Adobe Creative Suite and has excellent communication and analytical skills.

I believe that Rachel would be an excellent fit for your company, and I highly recommend her for this position. Please let me know if you require any additional information or have any questions about Rachel’s qualifications.

Best regards,

[Your Name]

Referral of a Colleague for a Promotion

Dear [Manager’s Name],

I am writing to recommend my colleague, Jane, for the promotion that has recently become available in your department. I have worked with Jane for the past two years, and I can say without hesitation that she is an exceptional employee who consistently goes above and beyond to produce high-quality work.

During her time here, Jane has demonstrated exemplary leadership skills in her role as team leader, helped to implement several projects that have had a significant impact on our company, and successfully managed large budgets and teams. She is respected by her colleagues, communicates effectively with stakeholders, and has shown a strong commitment to our company’s values and mission.

I believe that Jane would be an asset to your department in the role of [position]. Her experience, skills, and dedication make her an ideal candidate for the promotion. I highly recommend her for the position and would be happy to speak with you further about her qualifications.

Thank you for considering my recommendation.


[Your Name]

Referral of a Service Provider

Dear [Client’s Name],

I am writing to refer you to an excellent service provider that I recently worked with. I know that you have been looking for someone to help with [service that they need], and I believe that [service provider’s name] would be a great fit for your needs.

[Service provider’s name] is a [brief description of their services], and I found their work to be exceptional. They are professional, courteous, and highly skilled at what they do. [Mention any positive experiences you had working with them.]

I can confidently recommend [service provider’s name] to you and know that they will provide you with the same level of quality work and superior customer service that I received.

Thank you for considering my referral.

Best regards,

[Your Name]

Referral of a Product or Service

Dear [Recipient’s Name],

I am writing to recommend a product/service that I have been using and have found to be exceptional. [Product/service name and brief description].

[Mention any unique features or benefits of the product/service].

I have been extremely satisfied with [product/service name] and have found it to be [positive experience]. [Other benefits or testimonials from others who have used the product/service.]

I highly recommend that you try [product/service name] and experience the benefits for yourself. Feel free to contact me if you have any questions or require further information.

Best regards,

[Your Name]

Referral of a Networking Contact

Dear [Recipient’s Name],

I wanted to introduce you to [networking contact’s name], whom I recently met at [event or how you know them]. They have extensive experience in [industry or area of expertise], and I believe that they would make an excellent connection for you.

[Network contact’s name] has [brief description of their skills or experience]. [Personal experience or observations about their qualities.]

I believe that [networking contact’s name] would be a valuable contact for you to have in your network and could offer some valuable insights or opportunities. Would you be interested in connecting with them? Let me know, and I would be more than happy to facilitate an introduction.

Thank you,

[Your Name]

Referral of a Volunteer Opportunity

Dear [Recipient’s Name],

I wanted to recommend a volunteer opportunity that I have been involved in and have found to be incredibly rewarding. [Name of organization or program] is a [brief description of the program or cause], and they are currently seeking volunteers to help with [volunteer opportunity].

I have been volunteering with [organization/program] for [length of time], and it has been a great experience. [Mention any positive aspects of the organization/program, such as the people, the work they do, the impact they make, etc.].

If you are interested in volunteering or would like to learn more, I would be happy to put you in touch with the organization/program coordinator. It’s a fantastic opportunity to give back to the community and make a positive difference.

Best regards,

[Your Name]

Referral of a Scholarship/Grant/Program

Dear [Recipient’s Name],

I wanted to recommend a scholarship/grant/program that I know you are eligible for and that I believe would be a great opportunity for you. [Name of scholarship/grant/program] is [brief description of the scholarship/grant/program], and I think that you would be a strong candidate.

You have [mention the qualities that make them a strong candidate for the scholarship/grant/program], and [name of scholarship/grant/program] would be a fantastic opportunity for you to [mention the benefits of the scholarship/grant/program, such as to further education, to gain experience, to connect with like-minded individuals, etc.].

I wanted to bring this scholarship/grant/program to your attention and encourage you to apply. Please let me know if you would like any assistance or have any questions about the application process.

Best regards,

[Your Name]

Tips for Writing a Killer Referral Email Sample

Referral emails are a powerful marketing strategy for any business. Not only do they help acquire new customers, but they also increase customer loyalty and trust in your brand. Writing a killer referral email sample requires attention to detail and a strategic approach. Here are some tips to help you create a referral email sample that will inspire action:

1. Keep it short and simple

One of the biggest mistakes people make when writing referral emails is trying to pack too much information into a single message. By keeping your email short and to the point, you’ll make it easier for the recipient to understand and act on the referral. Keep in mind the “less is more” approach and focus on the specific benefits of your product or service in as few words as possible.

2. Provide an incentive

People are more likely to take action if there’s something in it for them. You can motivate your customers to refer their friends and acquaintances by offering a reward for successful referrals. Some common incentives include discounts, free products or services, or cash rewards.

3. Use persuasive language

The language you use in your referral email sample can make a significant difference in the response rate. Make sure your message is written in a persuasive manner. Highlight the key benefits that your product or service provides and present them in a way that resonates with your target audience. The goal here is not just to describe the features of your product but to show why they matter to your customers.

4. Include a clear call to action

Finally, it’s essential to make sure your referral email has a clear call to action. This is the step you want your customers to take after reading your email. Be specific about what you want them to do and provide the necessary information to complete the task. The goal is to make the process as easy as possible without overwhelming the recipient with choices or information.


Writing a successful referral email sample takes careful planning and attention to detail. Keep it short, provide incentives, use persuasive language, and include a clear call to action. These tips will help increase your chances of success and make your referral email stand out from the crowd.

Referral Email Sample

What is a referral email sample?

A referral email sample is a pre-written email template that individuals can use to ask their contacts for a referral or to refer someone else to a company or organization.

What should be included in a referral email sample?

A referral email sample should include a clear and concise message asking for a referral, information about the company or organization, and any incentives or rewards that may be offered for successful referrals.

How do I personalize a referral email sample?

To personalize a referral email sample, you can add specific details about the person you are referring or the person you are asking for a referral from. You can also include a personal note or message to make the email more friendly and engaging.

Can I use a referral email sample for any industry?

Yes, referral email samples can be used in any industry as long as they are tailored specifically to that industry and its target audience.

What are some best practices for sending a referral email?

Some best practices for sending a referral email include keeping the email short and concise, providing clear instructions for how to give a referral, offering incentives or rewards for successful referrals, and following up with a thank you message or email.

How do I measure the success of my referral email campaign?

You can measure the success of your referral email campaign by tracking the number of referrals you receive, the conversion rate of those referrals, and the return on investment of any rewards or incentives offered.

Can I send a referral email sample to someone I don’t know personally?

Yes, you can send a referral email sample to someone you don’t know personally, but it’s important to make sure the email is professional and not overly pushy or aggressive.

How can I make my referral email stand out?

You can make your referral email stand out by using a catchy subject line, including a personal message or note, and highlighting any unique features or benefits of your company or organization.

What should I do if my referral email goes unanswered?

If your referral email goes unanswered, you can follow up with a polite reminder email or try reaching out to the person through another channel such as social media or phone.

Thanks for checking out this Referral Email Sample!

We hope you got some value from these examples and can use them to improve your referral marketing strategy. Don’t forget to let us know if you’ve got some killer referral strategies that you want to share with us! Thanks for reading, and we’ll catch up with you later.