The Ultimate Cold Email Template Guide: How to Write Emails that Get Responses

Are you struggling to get your cold emails to grab the attention of your prospects? Are you tired of having your messages ignored or marked as spam? Look no further than the cold email template.

In this article, we’ll provide you with a proven cold email template that can help you increase your response rates and generate more leads. We’ll also share some examples of successful emails and provide tips on how to edit them to fit your specific needs.

But before we dive into the template, let’s first explore why cold emailing is still a powerful strategy for reaching potential clients and customers. Despite the rise of social media and other digital marketing channels, email remains one of the most effective ways to connect with people. In fact, a recent study found that email marketing has an average return on investment of 42:1.

But as with any marketing tactic, success requires careful planning and execution. A well-crafted cold email can open the door to a conversation and ultimately lead to a sale. On the other hand, a poorly written email can damage your reputation and waste valuable time and effort.

That’s why we’ve developed a reliable cold email template that will help you stand out in crowded inboxes and get noticed by your prospects. With a few tweaks and personalization, you can use this template to increase your chances of success and grow your business.

Ready to get started? Let’s dive into the cold email template and start crafting messages that get results.

The Ultimate Structure for a Successful Cold Email Template

Crafting an effective cold email template requires a strategic approach that can capture the audience’s attention and compel them to take action. In this post, we will be discussing the best structure for a compelling cold email template that can help you achieve your marketing objectives with ease.

The first step in crafting a great cold email template is to create an eye-catching heading. Your subject line should be short, impactful, and should pique the reader’s interest right away. This is important because your potential clients receive numerous emails every day and you want to make sure your email stands out from the rest. Use power words or phrases to help grab their attention and let them know what they can expect from your email.

The next part of your cold email should be a personalized opening. Begin by introducing yourself and your company, and immediately establish a personal connection with your reader. You can reference common interests, mutual acquaintances, or something else specific to them or their industry. This helps establish a sense of familiarity and can make your email more relatable.

After establishing a personal connection, incorporate value propositions in your email body that can catch the reader’s attention. Consider what your product or service can do for them and how it can solve their problems, and make sure to communicate this clearly and concisely. Use bullet points to define your value proposition and avoid lengthy paragraphs that can bore your reader.

Once you have presented your value propositions, it is important to end your email with a strong call to action. Encourage your reader to take immediate action by asking if they would like to schedule a call, set a meeting, or have a follow-up discussion. Creating a sense of urgency can help nudge the reader towards taking action, so always make sure to highlight the benefits of taking action, and be clear on what the next steps will entail.

Finally, end your email with a courteous closing such as “Thank you for your time,” “Best regards” or “Looking forward to connecting”. Signing off your cold email with a polite gesture leaves a courteous and professional impression, which can sometimes leave a lasting impression on your recipient.

In conclusion, the perfect cold email structure should include an attention-grabbing subject line, personalised opening, clear and concise value propositions, a strong call to action, and a courteous and professional closing. By following these guidelines, you can create a well-structured and effective cold email template that works wonders for your business. Good luck!

Cold Email Templates


Dear [Name],

I hope this email finds you well. I recently came across your profile on [social media platform/LinkedIn] and was impressed with your accomplishments in [industry/field]. As a [position/title] myself, I’d love to connect with you and chat more about our experiences in the industry. Would you be interested in grabbing coffee or setting up a virtual call in the coming weeks?

Best regards,

[Your Name]

Sales Pitch

Dear [Name],

I hope this email finds you well. I recently stumbled upon your business and was intrigued by your [product/service]. At [Your Company], we have helped countless businesses like yours increase their revenue and streamline their processes. I would love to learn more about your business and discuss potential strategies for growth. Can we arrange a call or meeting sometime soon?

Thank you for your time,

[Your Name]

Referral Request

Dear [Name],

I hope this email finds you well. I was referred to you by [mutual connection’s name] and they spoke very highly of you. I’m currently seeking [service/product] and was wondering if you had any recommendations or could connect me with someone in your network who could assist me. Thank you so much for your time and help.


[Your Name]

Job Inquiry

Dear [Name],

I hope this email finds you well. I came across your company’s job posting for the position of [job title] and was immediately interested in the opportunity to join your team. As someone with [relevant skills/experience], I believe I would be a valuable addition to your team. Could I possibly schedule a call or meeting to learn more about the position and discuss my qualifications with you?

Best regards,

[Your Name]

Product Feedback

Dear [Name],

I hope this email finds you well. I’ve been using your [product/service] for a few weeks now and wanted to express my appreciation for the hard work you and your team have put into it. However, I also noticed a few areas where the product could potentially improve. Would you be open to discussing these points further and potentially implementing them in future updates?

Thank you for your time,

[Your Name]

Charitable Contribution Request

Dear [Name],

I hope this email finds you well. As a [your position/title], I have been dedicated to supporting [cause/organization] for many years and I believe your company would be a great addition to our efforts. Would you consider supporting [cause/organization] with a charitable donation of any kind? Any contribution would be greatly appreciated and would make a tangible impact in our community.

Thank you for your time and consideration,

[Your Name]

Feedback Request

Dear [Name],

I hope this email finds you well. As a valued customer, I wanted to reach out and ask for your honest feedback on our [product/service]. What do you like about it? What could be improved? Your thoughts and opinions are incredibly important to us, and we strive to continue providing the best service possible. Thank you for taking the time to share your thoughts with us.

Best regards,

[Your Name]

The Ultimate Guide to Crafting the Perfect Cold Email Template

Cold emailing can be a daunting task, especially when you’re trying to catch the attention of a busy recipient who receives many emails every day. However, when executed correctly, it can be an effective way to connect with potential clients, partners or customers. In this guide, we’ll take a closer look at what makes a successful cold email template and provide you with some tips and tricks to help you create one that stands out.

1. Personalize your message

A critical component of a successful cold email template is personalization. Make your email more than just another generic message by personalizing it to the recipient. Start by addressing them by name, mention something that they’ve written or worked on recently, or highlight some shared interests. Doing so can help to establish a connection with the recipient and make them more likely to respond to your message.

2. Keep it concise and to the point

Your email should be brief and get straight to the point. Respect the recipient’s time, and make sure that your message can be read quickly. You don’t want to lose their attention with a long, rambling email that doesn’t offer them anything of value. Keep your paragraphs short and focused, use bullet points to convey important information, and avoid unnecessary fluff.

3. Show value and relevance

Your email should provide value to the recipient. Consider what they might find useful and tailor your message accordingly. Your goal should be to demonstrate that your offer or proposition is relevant and even valuable to them. Do some research beforehand to help you determine what the recipient might need or want and then craft your message around that information.

4. Highlight your expertise

One way to establish credibility with your cold email is by showcasing your expertise or experience relevant to the recipient. Highlight your qualifications, certifications, or achievements that are relevant to the recipient’s needs or interests. Doing so can help to convince the recipient that you are worth considering, even if they don’t know you.

5. Include a clear call to action

Your cold email should include a clear call to action that encourages the recipient to take some kind of action, such as scheduling a call, setting up a meeting, or checking out your website. Be specific about what you want the recipient to do, and make it easy for them to follow through on your request by including all the necessary information.

Creating a successful cold email template takes effort and practice. However, keep these five tips in mind, and you’ll be well on your way to crafting a message that stands out in a crowded inbox.

Cold Email Template FAQs

What should be the ideal length of a cold email?

The ideal length of a cold email should be between 50 to 125 words. Avoid making it too lengthy that it loses the reader’s interest.

How should I start my cold email?

You should start your cold email with a personalized greeting and an introduction that should grab the reader’s attention. Make sure to research the recipient and mention something relevant to make it personalized.

How can I make my cold email more effective?

You can make your cold email more effective by being straightforward, concise, relevant, and appealing. You can also add visuals, testimonials, and social proof to grab the reader’s attention.

What should be the subject line of my cold email?

The subject line of your cold email should be catchy, personalized, and should convey the relevant message. Avoid using generic phrases or spoiling the suspense in the subject line.

Is it okay to send attachments in cold emails?

Avoid sending attachments in cold emails as the email client may consider it as spam or may block it from reaching the recipient’s inbox. If necessary, provide a link to download the attachment.

How should I end my cold email?

You should end your cold email with a clear and precise call-to-action and a polite closing. Avoid being pushy, desperate, or confusing at the end.

How many follow-ups should I send after a cold email?

You can send a follow-up after 2 to 4 days of sending the first cold email. Avoid bombarding the recipient with too many follow-ups or being too aggressive.

What should I do if I don’t receive a response to my cold email?

If you don’t receive a response to your cold email, you can send a polite reminder or a follow-up email after a week. If there is still no response, it’s better to move on and focus on other prospects.

What are some common mistakes to avoid in cold emailing?

Some common mistakes to avoid in cold emailing are sending generic or irrelevant emails, not researching the recipient, being too aggressive, using a pushy tone, and failing to build trust with the prospect.

Sending Stellar Cold Emails: The Final Word

There you have it, a simple and effective cold email template that can get you a response from almost anyone. Remember to personalize your emails as much as possible and keep your tone friendly and approachable. With a little bit of practice, you’ll be amazed at how many doors can open for you. Thanks for reading and don’t forget to visit us again soon for more tips and tricks on how to succeed in business.