If you’re a marketer, salesperson, or business owner, you know how important it is to stay in touch with your email subscribers. But what do you do when your subscribers start to lose interest or forget about your brand altogether?
That’s where the refresher email comes in. A refresher email is a message that reminds your subscribers about your brand, updates them on any new products or services, and encourages them to engage with your business again.
If you’re not sure how to write a refresher email or where to start, don’t worry. There are plenty of examples and templates available online that you can use as a starting point and customize to your needs.
In this article, we’ll take a closer look at what a refresher email is, why it’s important, and how you can use it to re-engage your subscribers. We’ll also provide some sample emails that you can use as a guide and edit as needed.
So if you’re looking to boost your email engagement and remind your subscribers why they signed up in the first place, keep reading.
The Best Structure for Refresher Email Sample
When it comes to writing a refresher email, one of the most important things to keep in mind is the structure. A well-structured refresher email can help you achieve your goals, whether it’s increasing engagement with your product, reminding people about an upcoming event, or simply re-engaging with old contacts.
The first thing you’ll want to do is to start your email with a clear statement of intent. This should be a brief sentence or two that explains what your email is about and why the recipient should read it. For example, you might start your email with something like “Hey Jennifer, it’s been a while since we last spoke. I wanted to get back in touch and let you know about some exciting new updates to our product.”
Next, you’ll want to provide some context for your message. This might involve reminding the recipient of who you are and what you do, or it might explain why you’re reaching out to them in the first place. This is a great opportunity to personalize your email, so make sure to reference any previous interactions you’ve had with the recipient, or any relevant information you might have about them (such as their job title or company).
Once you’ve established the why of your email, it’s time to get into the what. This is where you’ll provide the specific details of whatever you’re trying to convey to the recipient. This might include information about a new product or service, an upcoming event or promotion, or simply an update on your business.
As you’re writing, make sure to keep your language clear and concise. Avoid using industry jargon or technical terms that might confuse your recipient. And don’t forget to include any relevant links or call-to-action buttons that will help your recipient take action based on your message.
Finally, end your email with a clear and friendly closing. You might thank the recipient for their time, invite them to get in touch with any questions, or simply offer your best regards. And don’t forget to sign your email with your name and any relevant contact information.
In conclusion, the best structure for a refresher email is one that is clear, concise, and personalized. Start with a clear statement of intent, provide context for your message, give the specifics of what you’re trying to convey, and wrap up with a clear and friendly closing. By following these guidelines, you’ll be well on your way to creating a successful refresher email that will help you achieve your goals and re-engage with your audience.
7 Refresher Email Templates to Boost Performance and Productivity
For Lack of Productivity
Greetings Team,
As we continue to work remotely, it is essential that we maintain our level of productivity and ensure that we meet our targets. However, I have noticed that some of us have been struggling with productivity, which is affecting our team’s overall performance.
To address this, I would like to remind us of the importance of managing our time effectively and prioritizing our tasks. Please take note of the following tips to help you stay productive:
- Create a to-do list and prioritize tasks
- Minimize distractions and focus on the task at hand
- Take regular breaks to rest and recharge
Let us all work together to maintain our productivity levels and ensure that we meet our targets. Thank you for your understanding and cooperation.
Best regards,
[Your Name]
For Improper Email Etiquette
Dear Team,
I hope this email finds you well. As we communicate with clients and each other, it is crucial that we maintain professionalism and adhere to proper email etiquette.
It has been brought to my attention that some of us have been using inappropriate language, failing to proofread our messages, and not responding to emails promptly. This behavior affects our team’s reputation and may lead to misunderstandings with clients.
Please take note of the following email etiquette tips to help you communicate effectively:
- Use polite language and a professional tone
- Proofread your emails for spelling and grammar errors
- Respond promptly to emails
I urge you all to review your email communications and ensure that they align with our company’s values and professional standards.
Thank you for your attention to this matter.
Best regards,
[Your Name]
For Lack of Attention to Detail
Hello Team,
As we strive for excellence in our work, it is essential that we pay attention to detail and deliver high-quality output. Unfortunately, some of us have been falling short in this regard, resulting in errors and delays.
I would like to remind everyone to be as meticulous as possible in your work and exercise due diligence in reviewing your output. Please take note of the following tips:
- Double-check your work for errors
- Submit work on time
- Ask questions if you are unsure of anything
Let us all work together to maintain our high standards and strive for excellence in everything we do.
Thank you for your cooperation.
Best regards,
[Your Name]
For Lack of Teamwork
Dear Team,
As a team, we are all responsible for achieving our goals and delivering quality work. For us to succeed, we must work together, collaborate, and support each other. Unfortunately, I have observed instances where some team members are not working well with others, resulting in a negative impact on team performance.
I would like to remind everyone that we are all part of the same team and should work together harmoniously towards our goals. Please take note of the following tips to facilitate teamwork:
- Communicate effectively with team members
- Be willing to help others when needed
- Celebrate team achievements together
Let us all work together to foster a supportive and collaborative team and achieve our goals.
Thank you for your commitment to our team’s success.
Best regards,
[Your Name]
For Lack of Attendance
Hello Team,
As we work towards achieving our goals, it is essential that we are all present and contribute our skills and expertise when needed. Unfortunately, some team members have been absent from meetings and important events, which affects our overall performance.
I would like to remind everyone of the importance of attendance and punctuality. Please take note of the following tips:
- Attend all meetings and events on time
- Notify the team in advance if you are unable to attend
- Designate a team member to take notes if you are absent
Let us all work together to prioritize attendance and punctuality and ensure that we are all present when needed.
Thank you for your cooperation.
Best regards,
[Your Name]
For Lack of Communication
Dear Team,
Effective communication is vital for our team’s success. It ensures that we are all on the same page, and we can resolve issues and make decisions together. Unfortunately, I have observed instances where some team members are not communicating effectively, leading to misunderstandings and delays.
I would like to remind everyone of the importance of communication and encourage everyone to communicate openly and clearly. Please take note of the following tips:
- Be clear and concise in your communication
- Listen actively to others
- Ask for clarification if you are unsure
Let us all work together to improve our communication skills and ensure that we achieve our goals as a team.
Thank you for your commitment to our team’s success.
Best regards,
[Your Name]
For Lack of Initiative
Hello Team,
As a team, we must all take the initiative and go the extra mile to achieve our goals and deliver quality work. Unfortunately, I have observed instances where some team members are not taking the initiative and waiting for others to do the work.
I would like to remind everyone of the importance of taking the initiative and encourage everyone to take ownership of their work. Please take note of the following tips:
- Be proactive in identifying and solving problems
- Take ownership of your work and strive for excellence
- Volunteer to take on additional tasks when needed
Let us all work together to take the initiative and achieve our goals as a team.
Thank you for your commitment to our team’s success.
Best regards,
[Your Name]
Refresher Email Tips
When you are sending a refresher email, there are certain tips that can help make it more effective. Here are some of the most helpful ones:
- Make it clear and concise: The objective of a refresher email is to provide reminders, so it’s important to make your message clear and concise. Keep your email short and to the point, and make sure your message is easy to understand.
- Include a call-to-action: A refresher email is an opportunity to encourage action. Include a clear call-to-action that encourages your recipients to take the next step, such as signing up for a webinar or attending an event.
- Use visual aids: When sending a refresher email, visual aids such as graphs, charts, or images can make your message more engaging and easy to understand. Consider using visuals to break up text and make your message more visually appealing.
- Personalize your message: Personalizing your refresher email can help make it more effective. Use your recipient’s name and reference past interactions to demonstrate your connection. This can help encourage them to take action and improve response rates.
- Provide helpful resources: Refresher emails are an excellent opportunity to provide helpful resources to your recipients. Include links to relevant blog posts, articles, or videos related to the topics you’re refreshing them on. This can help provide additional context and aid understanding.
- Send at the right time: Timing is critical when sending a refresher email. If you send it too early, recipients may forget by the time the event or action comes around. If you send it too late, they may not have enough time to take action. Aim to send your refresher email at the right time to maximize effectiveness.
By following these tips, you can create a more effective refresher email that encourages action and improves engagement from your audience.
FAQs about Refresher Email Sample
What is a refresher email?
A refresher email is a communication that reminds someone of a past engagement or activity in order to encourage them to re-engage.
Why is a refresher email needed?
Refresher emails can help re-engage customers, remind them of past purchases or services, and ultimately increase customer retention and sales.
What should be included in a refresher email?
A refresher email should include a catchy subject line, a personalized message that reminds the recipient of their past engagement, any new updates or information, and a call-to-action.
When is the best time to send a refresher email?
Timing is crucial. Refresher emails should be sent after a reasonable amount of time has passed since the last engagement. Best days to send are Tuesdays, Wednesdays, and Thursdays. Best time to send is mid-morning (10-11am) or mid-afternoon (1-3pm).
Are there any risks in sending a refresher email?
In some cases, a refresher email may be seen as spam or annoy the recipient. To avoid this, make sure to have a clear opt-out button and to personalize the message to make the recipient feel valued.
What are some successful examples of refresher emails?
Some successful examples of refresher emails include email reminders for abandoned shopping carts, emails reminding customers of neglected items in their wish lists, or updates on new features for past services subscribed to.
How do you track the success of refresher emails?
You can track the success of refresher emails by analyzing open rates, click-through rates, and conversion rates. Use A/B testing to determine the most effective subject lines, calls-to-action, and messaging.
What are some common mistakes to avoid when creating a refresher email?
Common mistakes include using a generic message, failing to personalize the content, neglecting to include a call-to-action, and making the email too long or overly cluttered.
How can I improve the effectiveness of my refresher emails?
Some ways to improve the effectiveness of your refresher emails include personalizing the message with the recipient’s name or past purchase history, using engaging and relevant content, and including offers or promotions that incentivize the recipient to re-engage.
Ciao for now!
Alright folks, that’s a wrap on our refresher email sample! I hope this has helped you craft the perfect message to reignite your audience’s interest. Remember, keep it concise, clear and personable. Thanks for reading and if you want more great tips on communication and marketing, be sure to visit again soon. Until then, happy emailing!