Effective Rental Discount Email Sample for Increased Occupancy Rates

Are you tired of the same old rental rates weighing you down? Do you want to save some cash on your next apartment or home rental? Well, you’re in luck because I have the solution for you. In this article, I’ll be sharing rental discount email samples that you can use to negotiate a lower rental price with your landlord. Your eyes aren’t playing tricks on you! It’s time to save some money and make your living situation more affordable. Keep reading to find out how you can customize these examples to fit your specific needs.

Crafting the Perfect Rental Discount Email: A Comprehensive Guide

Crafting an email that offers rental discounts is never an easy task. It requires attention to detail, creativity and a clear understanding of your target audience. Fortunately, with the right structure, you can increase the effectiveness of your rental discount email. Here are our pro-tips on the best structure to follow:

Opening Introductions

Start your email by introducing yourself and your business. Quickly explain what your company does and highlight any unique features that set you apart from competitors. This helps to establish credibility and gain the recipient’s attention. For instance, you could say, “Hello! My name is John from ABC Properties, and we are excited to offer you exclusive discounts on one of our most popular apartments.”

Explaining the Offer

Explain your offer clearly and succinctly. This should include the rental discount percentage, the duration of the offer, and any specific conditions that apply. For example, you can say, “We are offering a 10% discount on our rental properties for the next two months, and this offer only applies to new tenants who sign a minimum one-year lease.” Make sure you include a call-to-action that encourages the recipient to take advantage of the offer.

Highlighting Benefits

Highlight the benefits of your offer to the recipient. This should include descriptions of what the rental property has to offer and how it can improve the recipient’s living experience. You can provide pictures, floor plans or even videos to showcase the property. You could also include any extra amenities that come with it, such as free Wi-Fi or a fully-equipped gym.

Offering Assistance

At this point, the recipient may have questions about the offer, or they may want more information about the property. Provide multiple ways for them to reach out to your team, such as email, phone or even a form fill on the website. This shows the recipient that you are always available to assist them with their queries or concerns.

Final Call-to-Action

End the email with a final call-to-action. Ask the recipient to take advantage of your offer by signing the lease and restate the deadline for the discount to expire. Encourage them to act quickly to avoid missing out on the discount.

Overall, crafting an effective rental discount email requires a clear understanding of what makes your offer stand out and how it can benefit your target audience. By following a well-structured plan, you can increase the chances of your email being noticed and acted upon by the recipient. So don’t be afraid to experiment and try new things – with the right language and structure, your rental discount email can be a powerful tool for growing your rental business!

Rental Discount Email Samples

Referral Bonus Discount

Dear [Tenant’s Name],

We hope this email finds you well, and we wanted to express our gratitude for your loyalty with us. We also want to tell you about our new referral bonus program that you might find useful if you refer a friend to us. If your referral signs a lease with us, you’ll get 10% off your next month’s rent! Refer up to 5 friends and save up to 50% of your next month’s rent!

Thank you once again for choosing us as your home provider. We look forward to serving you again in the future.

Best regards,

[Your Name]

Early Move-in Discount

Dear [Tenant’s Name],

We understand how overwhelming moving can be, so we want to offer you an incredible deal on your next lease. If you decide to move in before the lease starts, we are happy to provide you with a 10% discount on rent for the first 3 months of your lease! You’ll have extra time to move at your own pace, plus save money!

We hope this offer helps make your move to our community stress-free and enjoyable. Please let me know if you have any questions in the meantime, and we look forward to having you as a part of our family soon.

Thank you,

[Your Name]

Renewal Discount

Dear [Tenant’s Name],

We’re excited to announce that your lease will soon come up for renewal! To show our appreciation for your continued loyalty, we want to offer you a special discount on your next lease! If you sign a new lease with us in the next week, we’ll provide you with a 20% discount on the first month’s rent and a waiver on the renewal fee.

We value you as a tenant and want to make sure you find staying with us even better than the first time around. If you’re interested in renewing, please don’t hesitate to email us, and we’ll be glad to make the transition easy for you.

Best regards,

[Your Name]

Veteran Discount

Dear [Tenant’s Name],

We are grateful for your service to your country and want to show our appreciation by offering you a special discount on your rent. For all veterans, we offer a 10% discount on rent for the entire duration of your lease. Your service to our country deserves more than just our thanks, and we hope this offer helps more military members access comfortable housing.

If you’re interested in taking advantage of this offer, please don’t hesitate to contact our office, and we’ll be happy to walk you through the process.

Warm regards,

[Your Name]

Seasonal Discount

Dear [Tenant’s Name],

Autumn is here, and with it comes new beginnings, cool weather, and a fresh sense of hope for many people. To celebrate the season, we want to offer you a special discount on rent for the next three months. If you sign a new lease with us in the next week, you’ll get 15% off your rent for the months of October, November, and December.

Take advantage of this rare offer and have more funds to enjoy the season with your loved ones. As always, please feel free to reach out to us with any questions or concerns.

With warmest wishes,

[Your Name]

New Tenant Referral Discount

Dear [Tenant’s Name],

We hope you’re enjoying your new place with us. We want to let you know that we value our tenants’ input, and therefore we are proud to introduce our referral discount program for new tenants.

You can receive a 10% discount on your next month’s rent when you refer a friend over to us, and they sign a lease with us. It’s always nice to have a neighbor that you know, and this offer makes it even better.

Thank you for choosing us as your home provider. We appreciate your trust in us, and we’re excited to see you refer your friends to our community soon.

Best regards,

[Your Name]

Corporate Discount

Dear [Tenant’s Name],

We wanted to offer you an exceptional corporate discount in appreciation of your busy schedule. If you work for one of our preferred employers, you’ll receive a 15% discount off your monthly rent. Just provide proof of employment with your lease application.

We know how challenging it can be to maintain a work-life balance, and we’re pleased to offer you some lovely perks to make your life easier, providing you an inviting environment where you can relax and recharge.

Please don’t hesitate to reach out to us if you have questions about the employee discount program.

Warmest regards,

[Your Name]

Rental Discount Email: Tips and Tricks

Are you struggling to fill your rental property, or looking to attract more tenants? A rental discount email can be a powerful tool to incentivize potential renters and drive occupancy. Here are some tips and tricks to maximize the effectiveness of your rental discount email:

Keep it targeted

Before sending out a rental discount email, consider who your target audience is. Are you looking to attract college students? Young professionals? Families? Tailor your email to the needs and interests of your ideal renters. For example, a family may be more interested in a discount on a larger unit, while a young professional might appreciate discounts on amenities like a gym or pool. By making your discount offer relevant to your audience, you’ll increase the likelihood of attracting interested renters.

Be clear and concise

Your rental discount email should clearly outline the terms of your discount offer. Include the length of the discount, what specific units the offer applies to, and any other relevant details. Use concise language and bullet points to make your offer easy to understand at a glance. For example:

  • Get 10% off rent for the first three months
  • Applies to one-bedroom units only
  • New tenants only, not applicable to renewals

Highlight the value

Make sure your rental discount email conveys the value of your property beyond just the discount offer. Highlight amenities and features that make your property a desirable place to live. For example, if your property offers a fitness center, dog park, or on-site laundry, mention these features in your email. By emphasizing the overall value of your property in addition to the discount offer, you’ll attract renters who are drawn to your property for more than just the reduced rent.

Create urgency

To encourage renters to act quickly, create a sense of urgency in your rental discount email. You can do this by including a deadline for the discount offer, or by mentioning how many units are left at the discounted rate. You can also incentivize renters by offering additional perks for signing a lease quickly, such as waiving application fees or offering a gift card. By creating a sense of urgency, you’ll encourage renters to act quickly and fill your vacancies faster.

With these tips and tricks, you can create a rental discount email that attracts interested renters and fills your vacancies faster.

Rental Discount Email FAQs


What is the purpose of this rental discount email?

The purpose of this rental discount email is to provide a discount offer for customers who are interested in renting our properties.

When is the rental discount valid?

The rental discount is valid for a limited time period. Please refer to the email for the details of the validity period.

Who is eligible for this rental discount?

All customers who received this rental discount email are eligible to avail of the discount offer.

How much discount is being offered?

The rental discount offer can vary, depending on the property and location. Please refer to the email for the exact discount offer.

How many times can I use this rental discount offer?

The rental discount offer can be used only once per customer and only for a single rental property.

Do I need a promo code to avail of the rental discount?

Yes, you need to enter the promo code provided in the email to avail of the rental discount.

What are the terms and conditions of this rental discount offer?

The terms and conditions of the rental discount offer are stated in the email. Please read them carefully before availing of the discount.

Is this rental discount offer transferrable?

No, the rental discount offer is not transferrable and can be used only by the recipient of the email.

Can I combine this rental discount offer with other promotions?

No, this rental discount offer cannot be combined with other promotions and discounts.

Happy renting with rental discount email samples

Now that you have a handful of rental discount email samples to work with, it’s time to put them into action! Remember, you can always tweak and personalize these templates to make your email sound more natural and engaging. Thanks for reading, and happy renting! Don’t forget to check back later for more helpful tips and tricks to make your life as a renter a little easier. Cheers!